Continuous Emergence Of Food Safety Incident Nestle Suffered A Crisis Of Confidence

Who never thought that the global food industry giant Nestle will be in a month of continuous food safety storm.

In mid-2017, Nestle (China) 6 former employees on suspicion of illegal development of medical channels, through illegal means to seize some of the first hospital milk, Lanzhou Intermediate People’s Court of Final Appeal infringement of personal information.

July 18, by the Shanghai Nestle Products Service Co., Ltd. distribution of two special medical use of infant formula milk protein deep hydrolysis formula, because the selenium detection value is lower than the product packaging label express value and boarded the National Food and Drug Administration Blacklist of the Directorate.

July 25, Shanghai Food and Drug Administration announced that the Shanghai Nestle Products Service Co., Ltd. was Pudong New Area Market Supervision and Administration case investigation, the relevant batch products were recalled off the shelf.

Obviously, this summer is not good for Nestle.

As a global food giant and one of the first multinational companies to enter China, 2017 is Nestl茅’s 30th year in China.

Different from other foreign brands, Nestle in China’s development can be described as inventive.

But after the rapid growth, starting from 2015, FMCG giant in China’s day is generally not too good. For Nestl茅, Coca-Cola, Unilever, Procter & Gamble, and even the Ting Hsin International Group and other enterprises, when the Chinese market to become their second largest market outside the local, they found that doing business in China must bring the spirit of twelve Row.

Never ignore the Chinese market and despise Chinese consumers!